We Elevate Business To An Appealing Sell Level

Gross Capital is a vertically integrated investment and advisory firm specializing in the origination, capitalization, and execution of value-oriented investments within the alternative asset sectors of commercial real estate and privately held operating companies.


Private Business Advisory

Gross Capital provides an array of advisory and consulting services for investors, privately held operating companies, management teams, and capital providers.

We assist our clients in capitalizing on market opportunities through the optimization of their organizational structure, investment strategy, and capital relationships. We deliver specific, strategy-based offerings that holistically address corporate strategy, portfolio restructuring, capital formation and deployment, transaction execution, and outsourced CFO services.

We also provide private business investment. Inquire below.


Advising & Investing In High Performing Companies

At Gross Capital, we work holistically with the firm’s private investors, clients, and institutional capital partners to originate, advise, provide capital, and asset-manage alternative investment opportunities.

The firm’s value-oriented investment philosophy emphasizes the extraction of unrealized value through superior operational execution. This requires a refined focus on investments where local market knowledge, industry expertise, detailed analysis and the execution of a project-specific business plan can both influence and enhance the outcome of a given investment.

Structurally our investment objectives are achieved through the formation of joint venture partnerships that appropriately align the interest of Gross Capital with our network of qualified local operating partners, management teams, and investment partners.

Our Team

Meet The Team Who Will Help You Grow Your Business.

Stephen Gross

Stephen R. Gross

CEO & Co-Founder

Steve Gross is a big picture thinker and connector, with 40 years of rich and diverse experience in the C.P.A., business consulting, and venture capital worlds. Steve was an early adopter and evangelist of cloud-based accounting, as well as the concept of a virtual C.F.O. or Controller as a method of outsourcing the position in small businesses and startups.

Steve brings his extensive experience as an entrepreneur, board member, and business advisor to his role at Trusted CFO Solutions.

W. Lee Baynes

W. Lee Baynes

Partner & COO

Mr. Baynes is a CPA with over 30 years of accounting, finance, investment/merchant banking, senior executive finance, and operational experience.

He is a Partner with Gross Capital Partners with a focus on executing M&A transactions, private equity capital and investing activities, corporate restructuring, strategic planning, and other CFO financial advisory services. Prior to Gross Capital, Mr. Baynes was Senior Vice President of Corporate Strategies at Cooper / T. Smith Corporation, a diversified international group of maritime companies.

Prior to that, he was the CFO of Apyron Technologies, a material science technology company, and a Managing Director at two investment banking firms.

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