Our Proven Plan of Action
When we work together, we’ll start by understanding your end goal. Then, we’ll create a strategic plan that breaks down the big problems into bite-sized pieces so we can effectively move towards the end goal.
With a clear vision and strategic plan established, we’ll integrate one of our business operatives into your organization to guide and direct the execution of that plan, monitor progress, and advise adjustments to accelerate the process.
When you’re ready to sell the business, we’ll help you package the story, reach out to potential buyers, negotiate the term sheets, watch out for legal closing issues, and streamline the business transition sale process.
And when you’re ready to start the next company, we’ll be here to launch, grow, and sell the next one.
If you prefer to sustain the business and generate an ever-increasing income, we’ll guide the structuring and operations to build your dream job with the desired income for living your ideal lifestyle.
Senior Business Operatives
Stephen R. Gross
Stephen R. Gross
“Steve is truly an admirable example of our community’s ‘business leaders’ for all the outreach work he performs for small businesses by sharing his expertise and insights through business communications originating at HLB Gross Collins.” – Charles H. Green
Steve Gross is a big picture thinker and connector, with 40 years of rich and diverse experience in the C.P.A., business consulting, and venture capital worlds. Steve was an early adopter and evangelist of cloud-based accounting, as well as the concept of a virtual C.F.O. or Controller as a method of outsourcing the position in small businesses and startups.
Steve brings his extensive experience as an entrepreneur, board member, and business advisor to his role at Trusted CFO Solutions.
Why Choose To Work With Steve?
- 50 years of Deep Business Experience
- East & West Coast Network
- New York, Chicago, Atlanta, San Francisco, & Los Angeles Experience
- Vision For Prioritizing What Matters (or Not)
Ability To Help Keep The Main Thing The Main Thing - Coaching Talent for Guiding Leadership Team
- Business Acquisition Advocacy & Informal Legal Guidance
W. Lee Baynes
W. Lee Baynes
Mr. Baynes is a CPA with over 30 years of accounting, finance, investment/merchant banking, senior executive finance, and operational experience.
He is a Partner with Gross Capital Partners with a focus on executing M&A transactions, private equity capital and investing activities, corporate restructuring, strategic planning, and other CFO financial advisory services. Prior to Gross Capital, Mr. Baynes was Senior Vice President of Corporate Strategies at Cooper / T. Smith Corporation, a diversified international group of maritime companies.
Prior to that, he was the CFO of Apyron Technologies, a material science technology company, and a Managing Director at two investment banking firms.
Why Choose to Work With Lee?
- Extensive Executive Operational Experience
- Public Accounting & Investment Banking Background
- Ability to Add Bandwidth For Existing Executives
- Extensive Acquisition Experience on Both Sides of the Transaction
- Experienced CPA and Auditor
- Parental Company Overseeing Experience
Additional Business Operatives
Courtlandt Ault
Courtlandt Ault
Court has 40 years of marketing, business development, management, and funds acquisition experience.
As a partner with Gross Capital, he focuses on corporate strategies for growth/development and executes those strategies to enhance corporate goals.
He’s currently the Chief Operating Officer of Red’s Outfitters, Manager of Customer Communications at Milner Inc., and consultant to Capital Wealth Advisors.
Prior to Gross Capital Court was a member of senior management with Bessemer Trust, Capital Wealth Advisors, Guggenheim Partners Wealth Management, Highgate Investments, Credit Suisse, and Atlantic Trust.
1000 Circle 75 Parkway
Suite 850 Atlanta, GA 30339
855-236-2384